Geovanna De La Torre Trujillo

From The Top is the branding identity for the inaugural back to school event promoting Appalachian State University’s Department of Art. The goal of the event was to encourage students to get to know their fellow students, professors, and newly renovated art building.

The branding identity plays with childlike illustrations, bold color combinations, and playful typography.

This project was made under the supervision of Mark Nystrom and Jessica Greenfield and was designed in collaboration with Ivy Fortner and Valeria Homayden.