Kabab-JeBranding2025 Kabab-Je is a Mediterranean and Lebanese restaurant located in Matthews, NC. This rebrand set out to develop a strong brand identity that would reinforce the cultural roots of the restaurant.
I took a lot of inspiration from Arabic script, the colors from the Lebanese flag, and the Lebanese pine tree.
Through this new system Kabab-Je now represents a warm and inviting atmosphere that old and new patrons will enjoy.